Bhopal, Madhya Pradesh: In a proud moment for the state, the Madhya Pradesh Police has earned a place in World Book of Records, UK for its massive anti-drug campaign titled ‘Nashe Se Doori, Hai Zaroori’ (Staying away from drugs is necessary), which was conducted across the state from July 15 to July 30, 2025.

 

The campaign, hailed as one of the largest anti-drug awareness initiatives in India, was implemented across 1,175 police stations in 57 districts of Madhya Pradesh. It directly engaged around 23 lakh individuals and created a wider awareness among over 6.35 crore people through social media and digital outreach. In a special felicitation ceremony held at the Madhya Pradesh Police Headquarters, Bhopal, World Book of Records certificate was formally presented to Kailash Makwana IPS (Director General of Police), K. P. Venkateshwara Rao IPS (Additional Director General, Narcotics) and Varun Kapoor IPS (Special Director General Of Police). The honour was bestowed by Advo. Santosh Shukla, CEO World Book of Records, along with Dr. Tithi Bhalla and Apoorva Menon Chartered Officers. Speaking at the ceremony, DGP Kailash Makwana stated, “Keeping our youth and adolescents free from drugs is not merely a government duty but a moral obligation. This campaign turned into a mass movement due to the tireless efforts of police personnel, partner departments, and public organisations.”He further emphasized that setting a world record was never the campaign’s primary goal. “Our true objective was to inspire as many people as possible to stay away from drugs. If the initiative has earned international recognition, it is a testament to the collective commitment of the police force, supporting institutions, and the people of Madhya Pradesh,” he added. The campaign focused on awareness drives, rallies, educational sessions, community outreach, and digital campaigns, mobilizing schools, colleges, civil society groups, and local influencers to spread the message of a drug-free society. The recognition by World Book of Records not only highlights the scale and impact of the initiative but also cements Madhya Pradesh’s leadership in proactive, community-driven policing and public health awareness. This accolade stands as a shining example of how coordinated efforts between law enforcement agencies and the community can bring about meaningful change in society.