World Book of Records

Alma was founded in 1999 by Trijugi Narayan Shukla, Manorama Shukla and Vishnu Prasad Shukla with a noble vision of contributing to the betterment of society. The foundation was built on the principle of empowering individuals through knowledge, compassion, and community service. One of its core initiatives has been providing free computer education to underprivileged sections of society, enabling them to develop essential digital skills and improve their employment opportunities in an increasingly technology-driven world.

Over the years, Alma has expanded its reach beyond education by actively engaging in various social welfare activities. The organization has been instrumental in supporting community development through initiatives such as distributing essential supplies to the needy, organizing health awareness programs, and promoting education among children from economically weaker backgrounds. Its commitment to social upliftment is reflected in its continuous efforts to create equal opportunities for all. Guided by its founding vision, Alma continues to inspire change by nurturing talent, encouraging education, and supporting humanitarian causes, making a meaningful difference in countless lives.

Building upon this strong foundation, World Book of Records was established in 2017 by Santosh Shukla under the guidance of Kalraj Mishra (Senior Indian politician) and Virendra Sharma (British-Indian Labour Party politician) with a broader international vision. World Book of Records Limited is an organization that catalogues and verifies extraordinary records across the world with authentic certification in the United Kingdom and Europe. It stands as a paramount global platform that inspires individuals to showcase their talents and encourages people to set or break records at an international level. The organization also invites individuals, institutions, and places of unique significance to be recognized and documented, honouring exceptional achievements worldwide.

World Book of Records plays a pioneering role in promoting and recognizing record-breaking achievements across Asian countries. It authenticates honours, recognizes unique identities of places and organizations, and actively engages in CSR activities in collaboration with international partners.

Further strengthening its global presence, London Press operates as a British-based magazine and an integral part of the World Book of Records. It promotes the values of positive journalism and aims to enhance journalistic leadership among youth, particularly in Commonwealth countries. Through its media platform, London Press Portal, it delivers news, views, and analysis on diverse subjects including social, political, economic, environmental, and human rights issues, with the aim of providing quality content in a concise and impactful format.

Additionally, Alma Today and Alma Times in India function as key publications promoting developmental and positive journalism. They actively publish news, interviews, and success stories while upholding humanitarian values and Indian heritage.

World Book of Records continues to collaborate with numerous organizations globally to advance causes such as youth and women empowerment, education, culture, environmental conservation, human rights, and universal peace. Over the years, through its consistent efforts and global outreach, it has emerged as a prominent and trusted organization dedicated to recognizing excellence and inspiring positive change worldwide.

Vision

Let’s bring Laurels

This is an age of fast life. Man has left behind machine age. Man himself has become a machine. In these trying difficult times when one is so self obsessed with the daily mechanizations of life and so very deeply entrenched in the social web of day to day affairs we at WBR think and realize and resolve to take out the best which is inherent in ones personality.

The vision of the World Book of Records is to provide a platform to showcase distinctive achievements of individuals, groups, organizations and communities for enhancing their talents and caliber globally.

A company vision statement reveals, at the highest levels, what an organization most hopes to be and achieve in the long term, thus WBR feels that Positive reinforcement occurs when a positive stimulus is presented in response to a behavior, increasing the likelihood of that behavior in the future .As Values are at the heart of culture. They form the culture. They are the lifeline of an organization, Strong leadership teams demonstrate congruence in their actions and behaviors as it relates to their culture. These values allow us to understand what is acceptable and unacceptable to our co-workers, our customers, and our community. In other words, "To lead the way to a potential world, by carrying out this vision at every level of our organization, we will be recognized by our employees, customers and achievers as the best record documented company in the world, resulting in value for all."

Mission

Let’s Transform Potential into Certified Achievement

The mission of WBR is to encourage and motivate individuals. WBR nourishes enthusiasts to exceed potential to become the class of their own.We’re growing super fast, and with the growth of the company, come the professional growth of the individuals in our team. The sole motive of WBR is to develop our people by providing an environment that fosters personal development and professional growth.

We deliver outstanding results by establishing a culture of exceptional execution and rewarding those who create great outcomes. We also offer everybody the chance to see the brand in action first hand, so whether you work in finance or marketing, you will be offered the opportunity to attend live events and shows in your region. Our purpose, vision, mission and values are at the heart of everything we do, and inherent in everybody who works for us.

A mission statement defines what line of business a company is in, and why it exists or what purpose it serves. Every company should have a precise statement of a purpose that gets people excited about what the company does and motivates them to become part of the organization. A mission statement should also define the company’s corporate strategy and is generally a couple of sentences in length. It provides a broad enough scale of scope to explain what the company can do, and it is also inspirational – it’s all about empowering people.

Objectives

World Book of Records (WBR) pursues objectives to achieve its vision and mission through research and development wing with the latest technology and result oriented output.

World Book of Records (WBR) pursues objectives to achieve its vision and mission through research and development wing with the latest technology and result oriented output.
To enhance potential among individuals in their forte
To encourage the people to make or break World Records and cater their potential
To promote national and world record breaking or setting opportunities for people at global scenario
To provide a platform to showcase human excellence and entities of natural or man-made creations
To provide recognition and certification for breaking records or setting new record
To authenticate superlative achievements of individuals, groups, organizations and communities
To recognize and certify record setting efforts of individuals, groups, organizations and communities
To honor people and organizations for outstanding contribution to the world
To motivate people to create World Records and cater their potential to the world
To showcase human excellence and unique entities of nature
To compile the authenticated international/ national records
To publish an annual book with compiled world records
To create a forum for World Record Holders
To promote and adjudicate world records