CAIRO : Mr.  Santosh Shukla, President and CEO, World Book of Records, UK announced that the organization has organized its International Excellence Award Ceremony in Cairo, Egypt. In this award ceremony 100 outstanding personalities have been felicitated with International Award and exclusive honour of the World Book of Records. Global personalities from 50 countries including USA, UK, Russia, Italy, Denmark, Japan, Romania, France Norway, Finland, Sweden, Switzerland, D.R. Congo, Rwanda, Egypt, UAE, Jordan, India, Nepal, Singapore, Sri Lanka, Thailand and others participated in the ceremony.  The Award Ceremony was graced by Mr. Santosh Shukla, President and CEO, World Book of Records, UK, Dr. Suchita Shukla, India, Ms. Corina Sujdea, Romania, Dr. Ezzat Hassan, Egypt, Ms. Nicoleta Hoha, Romania, Dr. Alia ElGmaily, Egypt, Dr. Jitendra Matlani, Dubai and others. As well as many international personalities and other prominent guests attended including philanthropists, academicians, business and corporate leaders of the world. In this ceremony, the World Book of Records honoured WBR holders along with individuals, organizations, institutions, and others that dedicated their performance and social services for the betterment of society. The World Book of Records has instituted prestigious Lifetime Achievement Awards for those working outstandingly and their contributions to society. London Press and WBR News were official media associates of this award function. These awards were bestowed with a view of giving recognition and motivation to personalities across the world those working hard for the betterment of the lives of the underprivileged.  The jury penalizes a rigorous task to judge skill and the potential of individual and corporate sectors that are building or leading successful businesses. The ceremony was conducted by Dr. Tithi Bhalla and the vote of thanks was given by Dr. Rajeev Shrivastav.